Niklas Dahlgren CEO after many years found that there was room for improvement regards the consumers wants and needs , stepping up within the watch market industry. His vision for the next generation of watches and what he has created is just amazing. Allowing to customize your own watch to suit any occasion. Letting you express your personality because we are individuals not demographic. So welcome to the world of BOOM. After Niklas vision became reality not only are the straps interchangeable but the outer case, and inner casing housing the movement. This can be done without you the wearer having to use any tools. BOOM watches can also be bought off the shelf and ready to wear.
They guarantee BOOM watch craftsmanship with a standard 2 year international repair warranty. To be worn with confidence.